This East Coast chain has opened a location in Rosenberg, 24004 Southwest Freeway, one of only 3 in Texas. I've heard about this chain for years; it gets lots of good reviews on national boards like Roadfood.com and is often compared to In-and-Out on the West Coast.
I've never eaten at either but we do have a couple of places around Houston that have been likened to In-and-Out, notably Tornado Burger in Stafford (awful) and Wild Kitchen on Stella Link (not bad).
I'll have to check these new guys out when I get a craving for a burger.
UPDATE (after one visit): In a word, underwhelming. The ordering system is too much for some people - the lady in front of me took 10 minutes to decide what to get for her family. Took quite a while to get the food but the burger itself was not hot when delivered. Fries were good while hot and greasy but when they cooled to near room temp, the bitterness of the potato skins kicked in and made them unpalatable.
I liked the free salted-in-the-shell peanuts - I could fill up on them.
I wouldn't go out of my way for another visit; definitely would prefer Whataburger if I was settling for a fast food burger, might even prefer a Wendy's if I was willing to settle for a room temp burger as opposed to a sizzling hot one.
They need a smaller fry option.